SALE BOARD DESIGN

Designing a sale board is not as easy as it sounds. Someone told me once "It requires a completely different approach than any other marketing material." I followed that advice. Does it have to look the same as the rest of the company image? Not necessarily. Why does it have to be different? It has to be memorable, recognizable and impactful in a relatively short space of time. Usually you have no more than three seconds to get someone's attention, the impact has to be very strong and immediate to make them stop the car and photograph the telephone number. It has to be a statement.

Most of the agents are not paying much attention to design their boards. They just go with the same image as their website, logo - same colours same look - with the contact details on them, and that is it. They don't stand out from the crowd, might be boring, but everyone knows who they are. When you introducing a new brand you need to work 10 times harder, think outside the box to get people's attention. Constantly innovate, know what your competitors are doing and always try to stay one step ahead.

That is exactly why we spent so much time designing ours, we went through so many stages: arguments, testing, hesitation, several versions, and different colour combinations until we finally reached a decision on one design. The blue splash on the black background is the winner. We wanted to take the standard A logo (stands for Abacus) out of the usual environment and create an abstract version of it. The colour splash with the horizontal refining lines seemed like the ideal representation of that shape. We went for the blue, because our old logo used to be blue which also adds a bit of history to the design.

Look out for our new sales boards on the roads. Careful they might still be hot as they just came off the printer:)

Written by Brigitta Nagypal Source Abacus Estates

Services

Residential Sales

Residential Sales

Having been a prominent local Agent for over 25 years we provided a tailored approach to selling your property and work closely with all buyers to match their specific needs to our clients property ensuring a high success rate. We use innovative technology alongside our staffs local area experience to give you a personable and effective service.
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Commercial

Commercial

With a varying portfolio of commercial properties available, we are able to tailor for all specific needs and flexible terms for the Landlord and Tenants benefit. Ranging from medical surgery, retail units and warehouses, we can help your business secure itself for the future.
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Residetial Lettings

Residetial Lettings

Understanding Landlords and Tenants needs is the core of our approach, knowing the locale is what we pride ourselves on. This combined with the latest technology at your fingertips and quality design and marketing means a smooth Lettings process for both Landlord and Tenant.
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Investment & Development

Investment & Development

We cover all property sectors, with specialists in residential, commentarial, mixed use and strategic land projects, serving the interests of land owners, property companies, registered providers, house builders. Our primary objective is to seek development opportunities for clients and use expertise to add value, build and manage a range of exciting projects.
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In-House Marketing & Graphic Design

In-House Marketing & Graphic Design

We offer bespoke marketing strategies which include a 360° in-house marketing service: photography, floor plans, website design, brochure and brochure designs, graphics, social media…and a lot more.
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Property Management

Property Management

Let us take the strain and anxiety out of managing your property with our hands-on approach. Our landlords can be assured that we will act on their behalf and with their best interests at heart. To ensure a fast, efficient and informative service for our landlords, we have installed the latest computer technology so that clients’ payments can be made by electronic transfer, followed up with a detailed statement of accounts. We also have a 24 hours unparalleled service and speedy response to all maintenance issues.
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