Designing a sale board is not as easy as it sounds. Someone told me once "It requires a completely different approach than any other marketing material." I followed that advice. Does it have to look the same as the rest of the company image? Not necessarily. Why does it have to be different? It has to be memorable, recognizable and impactful in a relatively short space of time. Usually you have no more than three seconds to get someone's attention, the impact has to be very strong and immediate to make them stop the car and photograph the telephone number. It has to be a statement.

Most of the agents are not paying much attention to design their boards. They just go with the same image as their website, logo - same colours same look - with the contact details on them, and that is it. They don't stand out from the crowd, might be boring, but everyone knows who they are. When you introducing a new brand you need to work 10 times harder, think outside the box to get people's attention. Constantly innovate, know what your competitors are doing and always try to stay one step ahead.

That is exactly why we spent so much time designing ours, we went through so many stages: arguments, testing, hesitation, several versions, and different colour combinations until we finally reached a decision on one design. The blue splash on the black background is the winner. We wanted to take the standard A logo (stands for Abacus) out of the usual environment and create an abstract version of it. The colour splash with the horizontal refining lines seemed like the ideal representation of that shape. We went for the blue, because our old logo used to be blue which also adds a bit of history to the design.

Look out for our new sales boards on the roads. Careful they might still be hot as they just came off the printer:)

Written by Brigitta Nagypal Source Abacus Estates


Property Valuations

We offer a free, no obligation valuation service. We prepare and research thoroughly before we visit your property - always by appointment. We know the correct valuation for your property because we are local experts and, in any case, the more valuations we do, the better our guide will be. Please contact us to see how we can help you.

Quality Marketing

Marketing your property starts with appealing visual imagery. Our main goal is to add a personal touch to our property photos. We have our own in-house photographer who does all our photoshoots and allows us to truly represent our vision. We make sure you get the highest possible quality so that your property stands out from the crowd.

Property Management

Let us take the strain and anxiety out of managing your property with our hands-on approach. Our landlords can be assured that we will act on their behalf and with their best interests at heart. To ensure a fast, efficient and informative service for our landlords, we have installed the latest computer technology so that clients' payments can be made by electronic transfer, followed up with a detailed statement of accounts.

Legal and Financial Advice

Moving house can be one of the most stressful times of your life. However we know that by using our friendly, recommended law firm, Curry Popeck, that your conveyancing work will be dealt with speedily and efficiently. Stonehouse Financial is our recommended partner for mortgages & Enra Group for second charges, investment funding or bridging.
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Relocation Assistance

We are proud to be affiliated with Aussie Man & Van removals who are a market leading relocation firm covering the whole of the UK. They provide reliable relocation services and are fully insured by the BAR to give you the utmost peace of mind while your belongings are being moved.
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Our maintenance partner is APS Maintenance Ltd (APS) who have many years’ experience in residential property maintenance and building. With fully certified employees on call 24 hours a day, they provide an unparalleled service and speedy response to all maintenance issues.
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